Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should have one too. But until your dog has a job and can pay some bills, the marketing personas you should focus on are those of your ideal prospects. Remember, your customers come into your sales funnel looking for different products or solutions, for different reasons, and with different buying criteria.
Do you have a marketing persona for each of them?
This is a fundamental step in crafting your message and it’s also helpful in positioning and pricing decisions.
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