Navigating the gig economy as a small business owner can feel overwhelming. Freelance and contract workers are more available than ever before, and can prove highly effective in maximizing both your budget and your company’s output – but hiring contracted help introduces a difficult maze of understanding, communication, and management that may be more draining for you than it’s worth. Fortunately, at Sales Renewal, we’ve become the experts in building and managing outsourced marketing teams designed to meet your business’ specific needs and goals!
When you attempt to hire freelancers yourself, you’ll likely encounter a very common barrier almost immediately: understanding the scope of their work to a level that allows you to make informed decisions. You may not have an extensive knowledge of marketing strategy, tasks, and tools to know if you are hiring the right people for your needs. Working with an outsourced management company puts years of experience and expertise at your fingertips, ensuring you’ll have the right team with the right skills to advance your goals effectively and cost-efficiently.
A single point of contact simplifies development and coordination of your marketing strategy, and increases accountability through organization. Having an expert manager at your disposal also means your needs and asks can be clearly communicated to the right personnel at the right time, streamlining strategy processes and producing higher quality results more quickly. When your strategy needs to pivot to a new tactic, your marketing manager can shift your outsourced team around the new goals without forcing you to start over with new hires and new relationships.
So when is the right time to reach out to an outsourced marketing manager? Generally, when you are facing a short term project or a very limited number of tactics to handle, traditional freelance roles may be sufficient. Once you’re looking for a longer term strategy incorporating numerous complementary tactics, though, juggling numerous freelancers becomes more difficult. This is the perfect time to bring in an experienced outsourced marketing agencythat can take your goals and run with them. Start-up businesses, for example, often hit a point in their development where adding an official marketing department is a stretch, but a freelancer or two can no longer keep up with the business needs. Building a relationship with a marketing management team can grow with the company and remain consistent throughout the lifetime of the business.
Outsourced management is also ideal at the end of a company’s lifetime, when you’re beginning your exit planning. As you prepare to sell your business, running marketing investment analyses can help you determine whether you’ll achieve the financial balance you’ll need to retire comfortably. You can ramp up your marketing to hit those numbers without adding or maintaining a marketing staff, which makes your business more appealing to potential buyers that won’t have to consider layoffs or employee integrations after acquiring your company. You’ll also offer your buyer the benefit of consistency and knowledge transfers, as your management team bridges the gap as you transition out of the company.
Freelancers can enhance your business in many ways, but to truly make the most of contracted marketing help, consider working with an experienced, outsourced marketing agency; especially one that shares the risk & reward! Learn more about the unique JointSourcing Solution to see how our team can build your business in a smooth, effective, and results-driven way!