The key to success in retail is a stellar customer experience, both in store and online, executives from Nike, Fossil Group, and Disney told attendees during the afternoon keynote at the National Retail Federation’s Big Show, in New York City.
Sales Renewal’s insight:
It’s no longer enough to have a multi-channel approach to marketing. As the article suggest, retailers need to integrated their efforts so the customer experience is consistent – and good – across all channels, digital and in person.
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