We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this month:
On Product Marketing
Psychological Pricing Is Your Golden Ticket to Selling More – You want to make money. That’s why you run a business. Whether you’re selling a product or a service-you’ll have to put a price on what you’re selling at some point. This article introduces the concept of creating an effective pricing strategy by using psychological pricing tactics. Simply put, it’s a strategic way to price your products or services to influence people when making a buying decision. Continue reading…
On Exit Planning
Are You on Track to Hit Your Exit Revenue Goal? How to know if you’re likely to hit your number and how Agile, Integrated Marketing can help – Most business owners have a sales price in mind when they contemplate selling their business. Because businesses are typically valued at a multiple of revenue (or revenue derivatives such as EBITDA) this sales price is directly dependent on the company’s annual revenue at the time of the exit.
If you are considering selling your business in 2 to 7 years and would like to increase the odds that you will achieve your exit revenue goals, read on to learn how better and more cost-effective marketing will propel you to success. Read the article.
On SEO
Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement – We’ve said it time and again, but it’s worth repeating. SEO is a long-term strategy. Anyone who promises something different is not the right SEO firm for your business. In fact, in the recently released “How to Hire an SEO” video, Google explicitly mentions how long it takes for a site to see improvements due to SEO changes. Read more and watch the video here.
On PPC Advertising
Google AdWords Benchmarks for YOUR Industry – Whether you’re getting in to PPC advertising for the first time or it’s time for an account review, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry? This post was updated on 3 Jan 2017 and is chock full of useful online advertising benchmarks:
- Average Click-Through Rate (CTR) by industry
- Average Cost per Click (CPC) by industry
- Average Conversion Rate (CVR) by industry
- Average Cost per Action (CPA) by industry
On Website Security
The Benefits of Installing SSL on Your Website – For several years now Google search results have shown more preference to websites that use HTTPS. (HTTPS is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to.) While Google claims that this is currently a “mild” ranking signal, there are indications that this is becoming increasingly important. So important that Sales Renewal is in the process of rolling this out to all our clients by purchasing and installing an SSL certificate on their websites and forcing HTTPS. Questions? Please contact us here.
Sales Renewal’s insight:
From exit planning to product marketing, SEO to PPC advertising to website security, here’s a digest of our favorite posts from February.