In this month’s content roundup, we’ve focused on different ways you can get the most out of your content marketing and blogging efforts. After all, content marketing is often one of the biggest components – in both time and dollars – of many small business marketing budgets, so it makes sense to maximize that investment.

To be successful, it’s important to see content marketing not as a silo tactic, but rather something that is just one component of your overall integrated marketing strategy. So, a single blog post can be used to support your SEO, email, social media, PR, and retention efforts, to name just a few. The goal is to get the most out of every piece of writing, whether you share it on social media, link to it in your email signature, syndicate it, create a companion download, or even pay to promote it.

Here are 5 timely and relevant posts that look at maximizing your content marketing efforts.

How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged, marketingprofs.com – Does your content plan include “evergreen content”? While it’s critical to have a steady flow of fresh, quality content, you can often maximize your impact by including at least some content that doesn’t “expire” (in other words, it will still be relevant a year from now). This content can then be re-used and repurposed for SEO and social media. Read the full article here.

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It), moz.com – Content + linkbuilding = powerful SEO strategy. And the key? Creating something that people will find and link to when they’re in need of sources to cite. This puts you in a good position to earn a lot of passive links.

This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types. Read the full article here.

7 Ways to Ensure You Maximize Your ROI from Content, quicksprout.com – From “picking 1-2 channels and designing around them” to “never stop promoting, ” this post offers solid advice for getting the most out of your content marketing efforts. See all 7 ways here.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post, hubspot.com – An interesting approach one company took to maximizing its content marketing efforts by putting into place a strategic plan that included the whole staff. Read the case study here.

28 Ideas for Content Upgrades to Grow Your Email List, sumo.com – Get more out of your content creation efforts – whether you’re doing the writing or have hired a writer – by creating a companion “upgrade” or bonus (tip sheet, checklist, video, slideshow) that you can promote and give away for the “cost” of an email address. See all 28 ideas here.

The variety of ways a business can get the most out of its content marketing efforts can be overwhelming. Sales Renewal has programs that can help, from our comprehensive JointSourcing Solution™ to our guided Marketing Essentials Solution™ to our on-demand Flex Marketing™. Get in touch today.