Press clippings. Anyone who has worked in a large office as recently as the late 1990s knows what this means. “Back in the day, ” employees would receive packets of photocopied articles and news items related to their company and industry, delivered daily by the PR department.
This was not an inexpensive proposition, and companies needed to either have a dedicated department or hire a press clipping service.
Traditional clipping services still exist (and can run a company several thousand dollars a month), but in today’s digital age, monitoring and reporting on what’s going on in a particular industry can be affordable for any sized business. And that’s good news, because this kind of third party content can be a cost effective way to regularly attract prospects, customers and partners to your business.
Take, for example, Sales Renewal’s recently launched Sales Building Advice from Across the Web, where we offer actionable, practical marketing and technology advice to visitors. This broad-based content (sources recently cited include the NY Times, and Ted.com) is a perfect complement to the Sales Renewal focused content we also generate in our blog, infographics, and social media pages.
How It Works
On a regular basis, we review online publications, websites, blogs and other sources of information relevant to your company and industry and select the most interesting, informative and, sometimes, fun items, publishing them on a dedicated page on your website, as well as on your Facebook, LinkedIn, Twitter, and Google+ pages.
So wherever your prospects, customers and partners come into contact with you, your industry knowledge and expertise will shine through (and is another reason for them to bookmark, like or follow your company).
The News Service not only helps demonstrate your firm’s knowledge, but also keeps your site and social pages fresh – providing a rationale to come back often (plus, search engines really like it too).
Think of it as a clipping service for the modern world. To learn more about this new, cost effective service, contact us .
Sales Renewal’s insight:
Press clippings. Anyone who has worked in a large office as recently as the late 1990s knows what this means. “Back in the day, ” employees would receive packets of photocopied articles and news items related to their company and industry, delivered daily by the PR department.
This was not an inexpensive proposition, and companies needed to have either a dedicated department or hire a press clipping service.