Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more.
Looking for more information like this? Check out our Advice from Across the Web page. Here, Sales Renewal selects the best, actionable marketing & technology advice and, importantly, adds our perspective. Think of it as a Marketing Clipping Service for the modern world.
Here, then, are our favorite tips for the month:
1. Why that Video Went Viral – Studies back up instinct: “If you want to melt the Internet, best to traffic in emotion, researchers have found. The emotional response can be happy or sad, but the more intense it is, the more likely the story is to be passed along.” Researchers are beginning to explore the motivations that turn a link, like a video of a firefighter saving a kitten, into click bait. It didn’t work for one site that reported that the kitten eventually died. Read the full story.
2. Measuring the Right KPI – “As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don’t always lead to revenue, which is of course the most important KPI for any business.” Read the full story.
3. Grammar Refresher – Affect vs effect. Compliment vs complement. Farther and further. Do you know when to use these words? Here are 30 incorrectly used words that can make you look horrible – and how to use them correctly.
4. SEO and Semantic Search – “SEO and semantic search overlap, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply overlapping.” This article gives some insights as to how this is done, including: “Stop trying to just salt your content and meta data with keywords, thinking that’s all you need to get to the top of the search results. And that doesn’t mean to just concentrate on synonyms, either. Instead, focus on conveying the concept of your pages.” Read the full story.
5. Rules for Brainstorming – As we work with our clients on new projects like introducing new programs, rebranding and the like, it’s important to come together as a team. This article from 2009 offers up some good advice for making the brainstorming process work, including:

• defer judgment
• one conversation at a time
• be visual
• stay on topic

Contact us for more on these and other helpful advice.