With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
Sales Renewal’s insight:
With smart planning, small businesses can have a strong presence even with a limited budget. Taking advantage of online opportunities is key. Here are 9 ways to make sure your SEO efforts pay off:
- Include customer reviews and ratings to each product you sell
- Use a variety of images and/or videos for each product
- Build links to specific product pages instead of just your homepage or other high-level pages (a.k.a. deep-linking)
- Use descriptive language for your product listings, making sure to include a variety of keywords related to your products
- Encrypt your ecommerce site to signal to Google and your users that your site is trustworthy and secure
- If you have a brick and mortar store, be sure to include location-specific keywords on your site
- Claim and complete your Google My Business page.
- Make your NAP (name, address, phone number) consistent everywhere online
- Focus most of your SEO efforts on local, from building links from other local sites and making sure your on-page factors include your location (content, H1/H2 tags, title tags, etc.) to getting reviews from local review sites
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