Sales Renewal’s insight:

Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways:

• You need to have a compelling offer in order to stand out from the crowd;
• Take advantage of the targeting features and make sure your ad copy speaks to your target;
• Your image should match your ad;
• Choose clarity over cleverness in your headlines – you have limited characters to get your point across; and
• WIFM – have a clear value proposition (“what’s in it for me?”)

Read the full article before you set up your next campaign.