Sales Renewal’s insight:

We’ve seen an increased focus on video in the manufacturing and services industries spurred – not surprisingly – by results produced by video marketing. For those segments in particular, we’re finding evergreen content is still far more valuable than ephemeral content. And as technology increasingly determines the quality of marketing programs, the need to invest in expertise to manage all content and marketing efforts continues to grow. How are you positioning your company to make the most of your opportunities in 2018? Let us know.