Sales Renewal’s insight:

You know you have to focus on marketing to grow your business. But if you think you can do it yourself – along with everything else you need to do to run your business – think again.
This article describes five reasons why it just makes sense to hire someone to do your marketing, whether you’re a small business or a large corporation.

1. You don’t know what you don’t know
2. You can’t be objective
3. There’s no “plug and play” formula
4. Marketing requires a particular training and knowledge set
5. DIY marketing won’t save you money in the long run.

Consider these points as you decide how to take the next step in marketing your business.