How do you make your content stand out? By having a unique perspective. Here’s how to find your core difference compared to everyone else in your industry.
Sales Renewal’s insight:
USP (“unique selling proposition”), CDF (“content differentiation factor”), value prop, call it what you will… understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.
Nowhere is this more apparent than when developing a content marketing strategy, where you’re competing for attention with billions of pages of content.
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