How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business
How can homebuilders speak to their audience over digital channels all at once and do so effectively? Social media done right.
Sales Renewal’s insight:
A picture is worth a thousand words – and may bring you some customers, too! – especially if you are a “visual” business that takes advantage of image-based sites like Houzz, Pinterest and Instagram.
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Infographic: 50 Terrible Work Phrases You Need to Stop Using
These phrases felt like game-changers when they first entered the lexicon-but with all due respect, we’re no longer thinking outside of the box when we ping someone and ask them to keep their eye on the ball.
Sales Renewal’s insight:
Guilty as charged? It can be hard to avoid buzz words, but you can lose credibility in the workplace by using too many. Did they miss any?
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How to Productively Build Your Brand On Social Media
There is a frustrating (yet, quite obvious) reality associated with social media: Being seen and building presence takes a lot of time and effort. Your best bet is to attempt to be more productive with the time that you actually spend on the process. Here are nine ways that will make you a more productive …
Sales Renewal’s insight:
A good list of steps to take when looking at your social media efforts.
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Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can’t
Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the story it tells, or the offer it makes, or how well the bullets are written, or any of a dozen things.
Sales Renewal’s insight:
Here’s a useful formula to keep in mind when writing headlines for your blog posts.
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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It’s Not How You Think)
We analyzed which type of call-to-action generates the most leads for our blog. The results may surprise you.
Sales Renewal’s insight:
Anyone with a company blog knows how important it is to include a CTA (call to action) and usually will add one at the end of the post. This article demonstrates how the format and location of your CTA have a direct effect on how well the post will generate leads.
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60 Facebook Advertising Mistakes that Make You Look like a Rookie
Protect your advertising ROI – here are 60 Facebook ad mistakes to avoid.
Sales Renewal’s insight:
Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways:
- You need to have a compelling offer in order to stand out from the crowd;
- Take advantage of the targeting features and make sure your ad copy speaks to your target;
- Your image should match your ad;
- Choose clarity over cleverness in your headlines – you have limited characters to get your point across; and
- WIFM – have a clear value proposition (“what’s in it for me?”)
Read the full article before you set up your next campaign.
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5 Ways to Make Your Blog Post Interactive on the Cheap
Five ways to make your blog post more engaging and interactive for readers.
Sales Renewal’s insight:
Is it time to breathe some life into your blog posts? This article features five tools you can use to draw your readers in and keep them engaged.
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The Anatomy of the Perfect CTA Button
The anatomy of the perfect CTA button.
Sales Renewal’s insight:
Whether you’re in the midst of a website redesign or just reviewing your site to be sure it’s effective, this article has some useful tips when it comes to your call to action buttons.
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The Myth About Clicks, Mobile And Desktop
Advertisers looking for consumers to make a purchase, visit their stores or other real world business objectives continue to waste advertising dollars when relying solely on clicks, according to a white paper released Tuesday.
Sales Renewal’s insight:
“The Truth about Clicks” shows that not all clicks from search engines or publisher sites drive engaged traffic. This doesn’t mean you should abandon all PPC advertising, but it does point to the need to set expectations and monitor results closely.
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Google Removes Right Hand Sidebar Ads – Search Engine Journal
Starting today, Google will begin phasing out the right hand gutter ads.
Sales Renewal’s insight:
A big change coming. Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results. Stay tuned for how this could impact advertisers.
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