Miscalculation: The Little Big Horn Of Exit Planning
In a 2014 survey of business owners, we included these two questions
1. When do you want to exit your business?
2. What prevents you from planning your exit?
75% responded with some version of “I have little or no sense of urgency” and “I’m not planning until I’m ready to exit.”
Sales Renewal’s insight:
Any business owner disagree with: “It’s far better to start planning two years earlier than you think necessary than five minutes too late”?
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10 Techniques to Successfully Amplify Your Content Marketing
If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact.
Sales Renewal’s insight:
Write it and they will come? Only if you follow through by letting people know your content exists. These tips will help with one of the most important steps in content marketing: “amplify”, or get the word out.
Some of our go-to techniques:
– Keep sharing your most popular posts
– Update and republish relevant, evergreen posts
– Curate similar content (and include a link to your original post)
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Using Email Addresses for Re-Targeting
You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of.
Sales Renewal’s insight:
Take your email list to the next level by combining it with re-targeted advertising. Even if you have a very small ad budget, you can take advantage of the re-targeting options available on Facebook, Twitter, and Google.
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Cultivating Brand Loyalty in Even the Toughest Customer
As Americans rack up more rewards memberships, but use fewer of them regularly, companies are rethinking their loyalty programs.
Sales Renewal’s insight:
Loyalty programs offer many benefits
- 80% of consumers “said they were more likely to continue doing business with brands that offered loyalty programs
- “Research also shows that while people say discounts are important, they also “overwhelmingly say they want special treatment and offers not available to others in a loyalty program,” Ms. Collins said. “They come for the perks, but they stay for the experience.”
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You can even personalize Loyalty interactions to make them more effective, “merchants can use beacon technology [such as Sales Renewal can provide] to send a special message to your smartphone as you walk by a store”
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8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
Check out this list of eight common mistakes that professional content writers fall victim to.
Sales Renewal’s insight:
From proofreading to editing to understanding your readers, these are writing mistakes that should be on your radar screen to avoid.
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10 Things People Still Get Wrong About Local SEO
A Huge Radius Will Make Me Rank Better for Local Cities
Sales Renewal’s insight:
Do you still believe targeting keywords for Local Search is irrelevant? Claiming a Google listing will automatically increase search visibility? A huge radius will make you rank better for local cities? Find out why any of these – plus seven other myths – are not true.
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Four Key Metric Groups for B2B Marketers
B2B is such a great space for marketers because nearly all the pieces are just so measurable. That means we can be accountable, shift efforts to what’s working best and deliver on experiences, content and ideas that delight our customers.
Sales Renewal’s insight:
This article reviews four of types of metrics key to succeeding in the B2B marketing space:
- Lead generation metrics (ROI of ads & campaigns; raw leads; quality of leads);
- Top of funnel metrics (Visitors to most popular landing pages;
Organic / non-paid traffic; PR and non-paid media impact) - Community & nurturing metrics (Email metrics; Time to respond for user questions)
- Customer satisfaction / loyalty metrics (NPS score; Survey data )
Read the article for more details about each of these metrics groups. How many of them are you using?
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7 New Twitter Features You May Have Missed
Uncover seven of Twitter’s latest features — from accessible images to native GIF search — that you may have missed.
Sales Renewal’s insight:
Social media sites are continually evolving – this article highlights some useful Twitter updates, including the ability to use media without it counting towards the 140 character limit.
This is important, as according to a recent HubSpot study, tweets with images resulted in 18% more clickthroughs and 150% more retweets.
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Landing Pages Defined in 60 Seconds
Watch the animated video for the term “landing page” from our Content Marketing Glossary that helps you master content marketing terms.
Sales Renewal’s insight:
Invest 60 seconds to better understand the idea behind landing pages.
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How to Design a Website for Multiple Audiences
Determining audience goals is a simple task when you have a simple business structure, like a pizza restaurant, but many of businesses need to address lots of competing user needs on a single website. But do they all need to be addressed on your home page?
Sales Renewal’s insight:
It’s tempting to try to get all your messages and identify all your audiences on your home page, but at some point, this becomes too much, and your home page will end up speaking to no one.
How many messages on your home page are too many?
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