Advertisers looking for consumers to make a purchase, visit their stores or other real world business objectives continue to waste advertising dollars when relying solely on clicks, according to a white paper released Tuesday.
Sales Renewal’s insight:
“The Truth about Clicks” shows that not all clicks from search engines or publisher sites drive engaged traffic. This doesn’t mean you should abandon all PPC advertising, but it does point to the need to set expectations and monitor results closely.
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