Stop Writing Web Copy That Over Explains Everything
It’s 2016, and we’re still writing web copy like it’s pioneer days for the internet. How to quit writing “Welcome to Our Website” all over everything.
Sales Renewal’s insight:
Which comes first when writing for the web – design or copy? Sometimes, important ideas can be conveyed by design alone, and “explainer text” is often redundant.
A print ad doesn’t need to introduce itself (have you ever seen, “Welcome to the print ad we purchased in this magazine,”) and neither does your website (banish “welcome to our website” approach). And it’s probably safe to assume that your visitors understand what to do when they see a button or a hyperlink, so “click here” does not add a whole lot of value.
Read the article for more ideas about redundant copy that can be eliminated from your website.
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Marketer Beware
Inbound Marketing isn’t for everyone.
Sales Renewal’s insight:
Inbound marketing “can be effective in some industries in which few vendors have yet to adopt it, in other industries, most new content drowns unnoticed under a tsunami of competing content …
As a result of these and other factors, inbound is highly inefficient for many B2B companies.
If you work through the data that HubSpot itself provided for 2013, you can see” they had “a contact-to-close rate of just .65 percent – that’s not 65 percent, that is 65/100 of one percent.
HubSpot also reports that its customer acquisition costs almost doubled from $6, 671 in 2011 to $11, 977 in 2014.”
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How to Use Facebook Instant Articles for Business
Are you thinking of publishing your content on Facebook? Wondering how to use Facebook Instant Articles? In this article you’ll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
Sales Renewal’s insight:
How to use Facebook’s Instant Articles to get your blog posts in front of more readers.
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Marketing Touchpoints from the Marketoonist
Sales Renewal’s insight:
Who should take the credit?
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Social Media & The CEO: What Does the Public Really Want? New Study Shows How Leaders Should Engage via Social
Sixty-four percent of Americans think it’s important for senior business leaders to have an active presence on social media, but they’re not looking for personal anecdotes or business advice, according to highlights from the upcoming fourth edition of The Global Street Fight Study from G&S Business Communications (G&S) and Harris Poll.
Sales Renewal’s insight:
Does your company CEO have a voice on social media? If so, are they sharing information the public wants to hear? Read about a recent survey that shows how company news, goals, aspirations are much more important to share than those leaders’ personal stories.
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How to Maximize Your Content Exposure on LinkedIn
Are you taking advantage of all LinkedIn’s content marketing features? Discover how to maximize your LinkedIn content exposure.
Sales Renewal’s insight:
If you’ve spent any time on LinkedIn, you’ve probably realized that it’s not always as clear cut as to the best way to use it for your business.
That’s because at its core, it’s a peer-to-peer network, designed primarily for individuals to connect. There are some things you can do, though, to bring visibility to your business.
- First, share content that’s relevant to your business – and of interest to your clients and prospects – from your company page.
- Take advantage of SlideShare, now part of LinkedIn, to post videos, presentations, webinars and the like.
- Post on Publisher (as an individual), being sure to reference your company.
- Invest in the relatively low-cost Sponsored Updates to increase your reach.
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What Consumers Want From Brand Emails
Email Marketing – Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
Sales Renewal’s insight:
Read this article if you’ve been rethinking the content and focus of your company emails. It seems pretty clear that offers – 20% off, BOGO, free shipping – are what consumers are looking for.
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What Consumers Want From Brand Emails
Email Marketing – Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
Sales Renewal’s insight:
Read this article if you’ve been rethinking the content and focus of your company emails. It seems pretty clear that offers – 20% off, BOGO, free shipping – are what consumers are looking for.
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The Content Pyramid, How To Structure A Successful Blog
When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. I’ve found that it’s easier to conceptualize what content is needed by using a Pyramid.
Sales Renewal’s insight:
This is one of the clearest explanations of how to create synergistic content we’ve read. Following this technique provides good structure to your content creation process.
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8 Brand Slogans That Don’t Make Any Sense
Just read it.
Sales Renewal’s insight:
The biggest marketing budget in the world can’t make up for mistakes like these. What were they thinking? The video is a bonus!
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