Facebook’s Messenger Policy Changes: How To Do Messenger Marketing After March 4, 2020
Messenger policy changes are coming on March 4, 2020. Learn how to stay compliant while using Facebook Messenger, and take the reins using new marketing channels to scale your business.
Source: manychat.com
Today, March 4, 2020, Facebook’s new messenger policy changes have taken place. You can read the full overview from Facebook here. The update was created to help reduce spam and abuse, improve user experience and more. If your business utilizes the messenger feature make sure you review the policy changes and use the guide linked below to help you stay compliant.
8 Ways to Encourage Employees to Share Your Content on Social Media
Your employees are can be your best marketing asset. Are you taking advantage of them? There are several effective ways to engage your employees and encourage them to share your content and marketing messages on their social channels. You can do this via a formal program by establishing an employee advocacy program or more informally. You need to figure out what will work best in your organization. Here are some tips!
Content Curation Best Practices for B2B Marketers
We’ve been promoting the advantages of curated content (lower cost, enhanced credibility, broader selection of topics) for years so it’s heartening to hear it’s catching on. Check out these B2B tips.
How User Reviews Can Drive Your Business
In 2013, we covered a The New York Times article looking at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers. The article concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and ratings to inform their purchase decisions.
The article, “There’s Power in All Those User Reviews, ” compared a study from pre-Internet days to a similar one just recently conducted.
The first study compared purchasing decisions by consumers presented with two priced options and by those presented with three.
(The study) “showed how marketers could manipulate consumers. Just by presenting three differently priced options, they could get consumers to gravitate to a midprice one from a less expensive one. This finding further led Dr. Simonson and other scholars to describe widespread “irrational” behavior by consumers who made decisions not based on a product’s actual value but on how the item was presented relative to other products.”
In the more recent study, conducted as part of an ongoing research project at Stanford Graduate School of Business:
“participants were asked which of three Canon cameras they’d like to buy. Before deciding, they were allowed to spend a few minutes reading user reviews and other information about these and other cameras on Amazon.com… That made a huge difference. When given three camera options, consumers didn’t gravitate en masse to the midprice version. Rather, the least expensive one kept its share and the middle one lost more to the most expensive one.”
The article summarizes the conclusions of Itamar Simonson, a Stanford marketing professor and the lead researcher of the study:
“The results suggest that companies should spend less money trying to shape consumer opinions in traditional ads… and more on understanding what and who are shaping those opinions.”
User Reviews, Quality Content and Being Social
Can we use these insights to shape our sales and marketing programs today? Do they change the way we do things? The conclusions drawn in the article reinforce our approach to the work we do on behalf of our clients in two ways:
- A commitment to producing quality online content, from a well-planned, well-written website that speaks to the needs and concerns of customers and prospects to a robust blogging program that demonstrates the company’s expertise and adds value for the readers; and
- A commitment to real online “engagement”, which means using your social media networks to find, understand and interact with your customers and prospects where they are online. It’s not sufficient to auto-post a sporadic blog post; rather, genuine interaction is necessary in order to advance your business; and
- A commitment to reviews management, to actively manage reviews, ratings and comments made about your business wherever they are made across the Web. The goal is to widely leverage positive comments (whether initially made on your site or third party sites, like Yelp) while increasing the satisfaction of customers making negative ones.
We’ve written before about the blurring of the line between SEO and other forms of marketing, and our emphasis on quality in our marketing programs. This article is further proof that today’s marketing requires an understanding of the power of the Internet and continual assessment of how to best use it to support your business message.
Originally published 12/3013; updated 6/2017
Sales Renewal’s insight:
A The New York Times article looks at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers. It concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and ratings to inform their purchase decisions.
Best of Growth Spurts – Focus on Metrics
Actionable Marketing Advice
From Our Growth Spurts Blog
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business.
In this month’s content roundup, we’re focusing on goals, measurement and metrics. Any integrated marketing plan will define strategic goals that boil down to:
- Awareness: Build an audience for your product or service.
- Engagement: Drive engagement with your product or service.
- Conversion: Drive sales and leads.
No matter which channels your use as part of an integrated marketing program, measurement and metrics are key to making sure you’re meeting your goals. Here are 5 timely and relevant posts that look at measurement and analytics.
On Content Marketing
Why It’s Essential to Track Your Content
Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.
What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions. Read the article here.
Content Marketing Metrics: How to Transform Data into Action
It’s the age of big data, so marketers need to make data-driven decisions about when, how, and why you produce content. Content marketing metrics tend to fall into one of two distinct categories: engagement metrics and growth. Chances are, you’ll need to track both. Continue reading…
On SEO
KPIs for SEO: Measuring SEO Success
There are many variables at play in an SEO campaign, and key performance indicators (KPIs) allow you to identify what is working – and often, more importantly, provide an early warning system if something is not moving the needle as expected. Learn some of the most useful KPIs in terms of connecting SEO outcomes to business objectives here.
On Social Media
How to Draw Meaningful Conclusions from Social Media Metrics – Put Fans and Followers in Context
Don’t be fooled – a high number of followers does not equal social media success. Although “likes” and follows are where prospective customers begin their journey, these numbers aren’t meaningful as standalone snapshots. Companies typically track “likes” and retweets, but they can also track qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative. Continue reading…
On Customer Rentention
How to Measure and Improve Retention Marketing Metrics
The key to retention marketing – the efforts your store takes to get customers who have bought from you in the past to buy more from you more often – is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases. This article looks at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty: repeat customer rate, purchase frequency, and average order value. Continue reading…
Sales Renewal’s insight:
In this month’s content roundup, we’re focusing on goals, measurement and metrics. Any integrated marketing plan will define strategic goals that boil down to:
- Awareness: Build an audience for your product or service.
- Engagement: Drive engagement with your product or service.
- Conversion: Drive sales and leads.
No matter which channels your use as part of an integrated marketing program, measurement and metrics are key to making sure you’re meeting your goals. Here are 5 timely and relevant posts that look at measurement and analytics.
What Time and Day Are Best for Social Posts?
One in five Americans say a brand presence on social will likely influence their holiday buys. And timing of social posting does seem to matter.
Sales Renewal’s insight:
Maximize your social media efforts by paying attention to the time and day of your posting. This article reviews a study that showed when to post for LinkedIn, Facebook, Twitter, and Pinterest. With the holidays around the corner, it’s not to late to make a plan!
Read Original Article
9 Ways to Use Visual Content in Your Social Media Strategy
Looking for ways to use visual content in your social media strategy? Here’s 9 visual marketing ideas guaranteed to keep your audience coming back for more!
Sales Renewal’s insight:
Good advice
Read Original Article
Best of Growth Spurts – Our Favorite Posts from April
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information.Just case you’ve missed these updates, we offer a regular summary roundup of the most popular/interesting posts. where we extract the most useful information, and in many cases, provide a link to learn more.
Here, then, are our 5 favorite posts from the past month:
Email Marketing
What Consumers Want from Brand Emails. Read this article if you’ve been rethinking the content and focus of your company emails. It seems pretty clear that offers – 20% off, BOGO, free shipping – are what consumers are looking for. Read more
Content Marketing
50 Terrible Work Phrases You Need to Stop Using. Guilty as charged? It can be hard to avoid buzz words, but you can lose credibility in the workplace by using too many. Did they miss any?
Social Media Marketing
How Homebuilders Can Leverage Houzz, Pinterest and Instagram. A picture is worth a thousand words – and may bring you some customers, too! – especially if you are a “visual” business that takes advantage of image-based sites like Houzz, Pinterest and Instagram. Read more
Social Media and the CEO. Does your company CEO have a voice on social media? If so, are they sharing information the public wants to hear? Read about a recent survey that shows how company news, goals, aspirations are much more important to share than those leaders’ personal stories.
How to Maximize Your Content Exposure on LinkedIn. If you’ve spent any time on LinkedIn, you’ve probably realized that it’s not always as clear cut as to the best way to use it for your business. That’s because at its core, it’s a peer-to-peer network, designed primarily for individuals to connect. There are some things you can do, though, to bring visibility to your business. Read more
Stay up-to-date with marketing news and advice for your business. Subscribe to our Best of Monthly Digest here.
Sales Renewal’s insight:
Our monthly roundup of actionable marketing & technology advice from the Sales Renewal Growth Spurts blog includes our 5 favorite posts from the past month: What Consumers Want from Brand Emails; 50 Terrible Work Phrases You Need to Stop Using; How Homebuilders Can Leverage Houzz, Pinterest and Instagram; Social Media and the CEO; and How to Maximize Your Content Exposure on LinkedIn.
How to Maximize Your Content Exposure on LinkedIn
Are you taking advantage of all LinkedIn’s content marketing features? Discover how to maximize your LinkedIn content exposure.
Sales Renewal’s insight:
If you’ve spent any time on LinkedIn, you’ve probably realized that it’s not always as clear cut as to the best way to use it for your business.
That’s because at its core, it’s a peer-to-peer network, designed primarily for individuals to connect. There are some things you can do, though, to bring visibility to your business.
- First, share content that’s relevant to your business – and of interest to your clients and prospects – from your company page.
- Take advantage of SlideShare, now part of LinkedIn, to post videos, presentations, webinars and the like.
- Post on Publisher (as an individual), being sure to reference your company.
- Invest in the relatively low-cost Sponsored Updates to increase your reach.
Read Original Article
How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business
How can homebuilders speak to their audience over digital channels all at once and do so effectively? Social media done right.
Sales Renewal’s insight:
A picture is worth a thousand words – and may bring you some customers, too! – especially if you are a “visual” business that takes advantage of image-based sites like Houzz, Pinterest and Instagram.
Read Original Article