How to Grow, and NOT, Grow Sales: SalesMemes 46 – Promotions
Sales Renewal’s insight:
We’ve heard that the head of the egg department is quite clever too.
For both humans and Google, headlines are far and away the most important words in any blog post, white paper, etc. So check out our 6 Tips to Writing Better Headlines.
Check http://www.SalesMemes.comevery Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more#GoodExecutionErica and her colleagues:#BadExecutionBob, #SmugMarketerSam, #HucksterHank and#TrustworthyTom.
Most Salespeople Feel Unprepared for the Most Critical Parts of the Sales Process
According Corporate Vision, here are the percentages of Salespeople who felt they were prepared for:
- Creating opportunities from status quo – 38%,
- Demonstrating financial justification – 26%,
- Mastering purchasing negotiations – 25%,
- Having effective executive conversations – 24%,
- Having effective executive conversations – 16%,
- Achieving successful competitive differentiation – 14%,
- Showcasing compelling product presentations – 13%,
- Demonstrating financial justification – 10%,
- Mastering purchasing negotiations – 9%
If you feel like you could benefit from sales training, get in touch.
Sales Renewal’s insight:
Read about the alarming small percentages of salespeople who felt they were prepared for the most critical part of the sales process: mastering purchasing negotiations, achieving successful competitive differentiation, etc.
How to Grow, and NOT, Grow Sales: SalesMemes 29 – Skin in the Game
Sales Renewal’s insight:
An ad agency with skin in the game? Did hell just freeze over too?
We’ve got some great ideas for DIY search advertising, but if it seems scary, like #TrustworthyTom, Sales Renewal shares the costs of our client’s advertising campaigns.
Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodExecutionErica and her colleagues: #BadExecutionBob, #SmugMarketerSam, #HucksterHank and #TrustworthyTom.
How to Grow, and NOT, Grow Sales: SalesMemes 26 – Review Magic
Sales Renewal’s insight:
What’s next, turning lemons into lemonade?
For advice about reviews, and other ideas to increase your sales, check out this month’s Quick Tip Tuesday post in Growth Spurts.
Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodExecutionErica and her colleagues: #BadExecutionBob, #SmugMarketerSam, #HucksterHank and #TrustworthyTom.
Quick Tip Tuesday: July Digital Marketing Advice
Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more.
Looking for more information like this? The Sales Renewal Advice from Across the Web page features a selection of the best, actionable marketing & technology advice and, importantly, adds our perspective. Think of it as a Marketing Clipping Service for the modern world.
Here, then, are our favorite tips for the month:
Customer Reviews to Drive Revenue: We’ve written about this before, but we can’t emphasize it enough. Customer reviews and testimonials are important for all businesses, but are essential for businesses with a local presence. From providing excellent customer service and never paying for reviews to making sure your site has the correct schema markup for the search engines, this article offers five helpful tips for managing local reviews. Not sure where to get started? As you can see from this Infographic on MarketingProfs.com, Yelp is often a good place to begin.
Making Sure Your Site Is Mobile-Friendly: With more and more ways for visitors to view your website, having a responsive site (one that adapts to the screen size and platform of the user) is a given. As reported on TechCrunch.com, Google is now helping address this poor user experience in two ways. First, it will let users know if the website is not properly set up for smartphones and instead of sending you to the search page you’ve requested sends you to a single home page (“faulty redirects”). Then it lets you decide whether to proceed or not. Second, if you have Webmaster Tools enabled, Google will send a message if it detects that any of your site’s pages are redirecting smartphone users to the homepage as well as any faulty redirects it detects in the Smartphone Crawl Errors section of Webmaster Tools. Details here.
Twitter Tips to Keep Followers Following: This Ragan.com article offers some useful tips for managing your Twitter account. Highlights:
- Don’t rely on automatic reposting of your content – write content specific for your Twitter feed
- Stay away from ALL CAPS
- Don’t overuse #hashtags
- Use a shortened URL service for links – makes a better visual presentation of your content
- Interact with others – use mentions in your tweets, for example
Content Marketing Idea Generator: Stuck in rut with your content marketing? Facing a writer’s block? This article introduces five keyword-based tools – like Hubspot’s Blog Topic Generator – that may just help you get going again. Read more here.
Sales Renewal’s insight:
Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more
How to Grow, and NOT, Grow Sales: SalesMemes 45 – July 4th Special
Sales Renewal’s insight:
Tastes like freedom?
For some marketing ideas that don’t involve eating endangered species, check out The Red, White and Blue of Marketing Your Business Online
Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #BadExecutionBob and his colleagues: #GoodExecutionErica, #SmugMarketerSam, #HucksterHank and #TrustworthyTom.
How to Grow, and NOT, Grow Sales: SalesMemes 43 – It’s Your Fault
Sales Renewal’s insight:
Because of course, he’s the source of all knowledge and always right… right?
Finger pointing is not how Sales Renewal does things. From our business model–shared risk and reward–to how we work with clients–collaboratively–we’re into win-win instead.As a client recently put it when they were selected as a small business of the year by the Chamber of Commerce,
“Having two highly dedicated and bright teams (our own and Sales Renewal’s) responsible for this transformation has allowed us to deliver something far superior to what either team alone could have created.”
Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #HucksterHank, and his colleagues: #BadExecutionBob #GoodExecutionErica, #SmugMarketerSam and #TrustworthyTom.
The Periodic Table of Content Marketing [Infographic]
As first reported on our Sales Building Advice from Across the Web news page, this infographic lists most everything to consider when creating content, all in one place.
To better understand it, check out the creator’s explanation.
Sales Renewal’s insight:
As first reported on our Sales Building Advice from Across the Web news page, this infographic lists most everything to consider when creating content, all in one place.
How to Grow, and NOT, Grow Sales: SalesMemes 13 – Friday the 13th Edition
Sales Renewal’s insight:
Funny how capitalization can turn laughs into slaughter!
Choosing a domain name is fraught with many often unappreciated risks. Learn which factors are important when choosing a domain name.
Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #SmugMarketerSam, and his colleagues: #BadExecutionBob #GoodExecutionErica, #HucksterHank and #TrustworthyTom.
How to Grow, and NOT, Grow Sales: SalesMemes 42 – Automation Not Autopilot
Sales Renewal’s insight:
We bet #BadExecutionBob never tunes-up his car either.
Automated sales & marketing platforms are great, but they should never run unattended on autopilot. Here’s a powerful example of why not: Sales Renewal Wins Battle Against Google Adwords On Behalf Of Client
Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #BadExecutionBob and his colleagues: #GoodExecutionErica, #SmugMarketerSam, #HucksterHank and #TrustworthyTom.