10 Content Marketing Goals Worth Pursuing
Ever wonder why content marketing works well for some businesses but doesn’t seem to do anything for others? Discover key factors that make the difference.
Sales Renewal’s insight:
Content marketing – your blog, downloads, white papers – is quite often one of the biggest marketing expenses, and one of the most difficult to measure.
Adwords and email gives the satisfaction of seeing immediate, measurable results. But your investment in “content”? It’s often a big unknown.
The goals in this article help put that investment in context: Invest in content, and you invest in your business. Consider: building trust and rapport with your audience; attracting new prospects; deepening loyalty with existing customers; helping with SEO; and even attracting strategic partners.
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How Google Analytics Ruined Marketing
Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand..
Sales Renewal’s insight:
Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a marketing channel (what’s the best method for conveying that message).
It also reinforces one of Sales Renewal’s key beliefs that “there is no ‘digital marketing’ and ‘traditional marketing.'” Sure, there are digital channels and traditional channels, but they all should be used to support the marketing strategy.
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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
Maximize your email marketing with strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead.
Sales Renewal’s insight:
We agree: Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
Understanding the points made in this article will ensure that your email marketing is 2017-ready.
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First Impressions are Critical in the Sale of a Business. What Impression Does Your Website Give?
It’s often been said that perception is reality. This is especially true when you’re selling a business – first impressions really matter. And these days, most impressions of a business start with your website.
Sales Renewal’s insight:
For business owners contemplating selling their business, one of the many factors that can help them achieve their exit revenue goals is better and more cost-effective marketing. This includes their online presence, which starts with the company website.
Not sure if your website will help or hurt your ability to sell your business? Our partner at Business Transition Academy outlines five factors to take into account.
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The Most Effective SEO Tactics
The most effective SEO tactics are creating relevant content, keyword and keyphrase research, social media integration, and linking. See the findings of the research study.
Sales Renewal’s insight:
According to recent research from Ascend2, marketers say creating relevant content is the most effective search engine optimization (SEO) tactic. Results also show that it’s the most difficult to execute.
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Content Marketing Takes a Turn for the Better: New 2017 Research
Read the just-released B2B Content Marketing 2017: Benchmarks, Budgets, and Trends-North America report from Content Marketing Institute
Sales Renewal’s insight:
To help you develop your 2017 Content Marketing plan, this article gathers 25 content marketing stats all in one place … dive in, explore and learn.
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3 Holiday Networking Tips
…Please don’t just shove your business cards in your pocket and start spewing your Elevator Pitch everywhere…
Sales Renewal’s insight:
Yes, ’tis the season… Here are some helpful tips from our partner ImprovAndy on how to enjoy the holidays while building your network.
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Are You Sitting on a Lost Knowledge Time Bomb?
Many organizations are sitting on a ticking time bomb of lost knowledge – or lost capabilities. Here are four questions to determine whether retirements are likely to threaten your organization’s performance.
Sales Renewal’s insight:
Whether you’re considering selling your business or just faced with long-time employees who are nearing retirement, addressing the issue of “lost knowledge” is critical to the continued success of your company.
When older workers go, the performance of their organization is going to take a big hit. How do leaders mitigate these risks?
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Why Nate Silver’s Problems Are Advertisers’ Problems
The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes Taylor Schreiner.
Sales Renewal’s insight:
As marketers, we’re luckier than political pollsters. We “don’t just have one election; we have many campaigns. Therefore, we can use those campaigns to try different models against each other, seeing how well they predict reality. Marketers have another advantage: we don’t just observe events, we control them. We can change our media strategy and see if a model reacts the way expect. Increasingly, we can even run truly scientific experiments across both digital media and television. Experiments give us access to truths that aren’t generally available to the team at FiveThirtyEight.com.”
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How Millennials Really Want to Engage with Brands: 62% Say Email
Email is overwhelmingly preferred by all generations, Bluecore Study finds.
Sales Renewal’s insight:
This article highlights two key pieces of information for anyone assessing the value of their email communications:
68% of people responding to a survey about preferred brand communications in all four demographics – Baby Boomers, Generation X, Millennials and Generation Z – said they prefer to receive brand communications via email.
More than half (53%) of all survey respondents say their smartphone is the primary device on which they check email. This stat increases with younger audiences: 67% of Generation Z and 59% of Millennials.
Bottom line: keep email communications front and center in your marketing plans.
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