Ever wonder why content marketing works well for some businesses but doesn’t seem to do anything for others? Discover key factors that make the difference.
Sales Renewal’s insight:
Content marketing – your blog, downloads, white papers – is quite often one of the biggest marketing expenses, and one of the most difficult to measure.
Adwords and email gives the satisfaction of seeing immediate, measurable results. But your investment in “content”? It’s often a big unknown.
The goals in this article help put that investment in context: Invest in content, and you invest in your business. Consider: building trust and rapport with your audience; attracting new prospects; deepening loyalty with existing customers; helping with SEO; and even attracting strategic partners.
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