“Going green” is an oft-used phrase, but many small businesses have difficulty working environmentally conscious practices into their operations – especially in the services industry. Determining how your customers can use your green services to meet their business goals, however, is a clever approach to eco-marketing (where you, your customers, and the environment...

Starting your small business can be hard for anyone, but women especially struggle in the entrepreneurial field, which has traditionally been male-dominated.  The SBA is working to level the playing field with a new platform that offers FREE educational resources to women Read the full article at: www.kold.com

Reviews have been an important for online businesses since the beginning, but they're even more important now. Consider: Consumers require an average 40 online reviews before believing a business’s star rating is accurate (up from 34 in 2017) 85% of consumers think that online reviews older than 3 months aren’t relevant The authors propose mulitple strategies to use...

Research is a cornerstone of any marketing plan – just ask one of the Top 50 Most Powerful Women in Business, Cheryl Grace. Her commitment to using multicultural consumer segment data has helped propel her beauty brands forward with informed marketing strategies that speak to a much broader audience than her competitors. Find out what data types can be relevant to...