“Going green” is an oft-used phrase, but many small businesses have difficulty working environmentally conscious practices into their operations – especially in the services industry. Determining how your customers can use your green services to meet their business goals, however, is a clever approach to eco-marketing (where you, your customers, and the environment all win) that we’d love to see more often!

Metro Sign & Awning, a Sales Renewal client, wanted to increase referrals from architect and general contractor partners, so they created a content marketing campaign around white papers that explained the benefits of environmentally-friendly, energy-saving business signage to the customers of architects and general contractors. By helping their partners attract customers interested in green signage, Metro was able to grow its referrals from them and deliver many more environmentally beneficial signs.

Read the sample white paper at: www.metrosignandawning.com