20 Highly Effective Ways to Promote a Product
You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your products.
Sales Renewal’s insight:
Of the many topics covered here, most have one thing in common: You need good images to promote your products and services! Read it and then, check our blog for recent posts on how to get better images of your products and your people at work.
Read Original Article
The Science Behind Picking the Perfect LinkedIn Head Shot
Trust us — it matters.
Sales Renewal’s insight:
First impressions. Networking. Establishing trust in business relationships. All wrapped up in a single 1×1 image. Just in case you weren’t feeling insecure this morning, here are lots of things to worry about regarding your professional head shot. (More tips for taking images of your employees at work here.)
Read Original Article
The Longer It Lasts, the More a Shutdown Could Hurt the Economy
The early days of the federal government shutdown won’t slow the American economy much, but that could change if the impasse drags out.
Sales Renewal’s insight:
Whether they’re real, weather-related storms or storms created by political turbulence, temporary but significant events like the US Government shutdown can affect your business. The more managers are able to focus on their core business role, the better able they are to adjust as necessary to weather the storm. Or better, to take advantage of changing conditions! Do you see opportunity in this kind of news? Share your thoughts in the comments.
Read Original Article
Interruption as Sales Opportunity – Yay or Nay?
You see a sales opportunity. Your customer sees an interruption. How to make the most of these touchpoints?
Sales Renewal’s insight:
Product updates are a natural customer touchpoint. A necessary notification is also, obviously, an opportunity to ask for a new order. Do you use those opportunities wisely?
Three Things to Consider:
- To your customer, it’s an interruption. Don’t ask for a new sale unless your product update (or other reason for the interruption) offers real value, like useful new features or protection of the customer’s initial investment.
- Sure, it’s an opportunity to ask for a new sale. It’s also an opportunity to ask for feedback. Pick one.
- Or maybe, consider a cross promotion – with the appropriate partner and closely-related offer.
How do you make the most of your customer communications opportunities?
And then, how do you follow-up?
When handled correctly, necessary customer communications can create sales opportunities. To ensure that your content plan is designed to help you achieve your 2018 sales goals, contact us.
Read Original Article
Cravings Matter: Consumer Search Behavior – Yext
Before today’s age of intelligent services, families used to ask, “Where should we go eat?” Today, that where is now a what because how consumers decide where to eat has changed. Consumers now search for – …
Sales Renewal’s insight:
Are you hungry for some recommendations? Yext says you need a steady diet of advice on not just what to eat, but where. It’s true that reviews are extremely important in influencing prospects’ buying behavior (and not just regarding eating out), but there are many other factors that drive customers to your business. Your marketing program, like your diet, should feature a variety of different items.
Make sure you’re feeding your funnel all it needs. Contact us to review your current marketing programs and to find out what you might change to fortify your 2018 sales.
Read Original Article
Social Media Insight: Hilarious Twitter Roasts By Wendy’s That Will Make You Think Twice Before Posting
Wendy’s may not be your favorite fast-food chain, but by now, they’re probably your favorite Twitter account. The burger joint has gone viral over the last year.
Yext and Collecting Customer Experiences
“No one says ‘let me tell you about a mediocre experience I had.'”
That’s what Jay Baer told Yext partners at the platform’s most recent Summit.
Jay is the author of “Hug Your Haters” and a proponent of of listening to your customers (whether they’re happy or not). And while we agree with him, we think collecting information on the mediocre is OK – especially if it is an important part of your service, it can (and probably should) inform your marketing message.
For example:
Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.
We’re not taking exception to Baer’s statement, just augmenting it with the fact that that collecting run-of-the-mill information from your customers is as important as collecting the exceptional. How do you stay close to your customers? If you’d like to get more bang for your buck from your Yext account, or are looking for a more robust program of review management, contact us. We can help with that important piece of your overall marketing strategy.
Local SEO: 7 Google My Business questions asked and answered
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
Sales Renewal’s insight:
Google has expanded its Google Posts and is strongly encouraging use of Google My Business. And by “strongly encouraging” we mean, pretty much making it mandatory. If you care about how your customers find you online, and if you care about customer service…
What about customer service? As this SearchEngineLand article notes: “If you’ve ever looked up a local business online and drove all the way across town to their location only to find that they’ve moved, you know how frustrating that can be from a consumer perspective. When that happens, do you think they blame Google? Nope. They blame the business. And that consumer has just lost trust in the business.”
The bottom line: Google offers a host of robust (and ubiquitous) tools for businesses. Take advantage of them – lest they be used against you.
Read Original Article
Google officially increases length of snippets in search results
Company says change is meant to provide more descriptive snippets.
Sales Renewal’s insight:
Rumor confirmed!
Read Original Article
What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday
Snippets and meta descriptions have new character limits, and it’s a big change for Google (and us SEOs). Learn about what’s new and what it means for SEO in this edition of Whiteboard Friday.
Sales Renewal’s insight:
Longer character limits for both phone and desktop are good for searchers. Could there be a downside for marketers, though? The answer: Meta data must be written for your prospects, not for search engines … and that’s nothing new!
Read Original Article