Branding Is the Strategic Backbone of Law Firm Marketing

Law firm branding has come of age.

Now Hiring: Senior Marketing Manager

We’re growing, and looking for an experienced marketing professional with demonstrated success. Please review the job description here. This is a remote position and the successful candidate will enjoy working with a diverse set of clients and a talented team of co-workers. 

Even Your Dog Has A Persona

Think persona targeting is only for people? Think again.

SEO: Conducting Checklists/Audits for Firm’s Online Success

For the record, we absolutely do NOT recommend that to "simply swipe your competitor’s keywords" is a good practice. Other than that, this is a very helpful preliminary checklist.

SEO Best Practices change regularly, and every business has to determine how to manage its website and online strategies to best allocate its resources. For that reason, we’ve found that customized programs provide far better returns than “cookie cutter” solutions or “plug and play” tools. One way we are Reinventing Small Business Marketing is by changing the way our clients use their budgets, tools and time to produce the best marketing and sales results.

If you want to go beyond the checklist referenced here – or aren’t even sure how to respond to some of these suggestions – contact us.

One space between each sentence, they said. Science just proved them wrong. 

Obviously, there needs to be a standard. But do we really want to leave it to science?

Colleges are adding programs in a once-decimated industry — manufacturing

This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are…

Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution

JointSourcing is unique and especially beneficial for small businesses because it ensures that the client’s economic interests are perfectly aligned with its marketing agency’s. In this way, Sales Renewal is “sharing risk and reward” with its clients, and in the process, reinventing small business marketing.

Jeff Bezos finally revealed how many people pay for Amazon Prime

Amazon’s Jeff Bezos revealed Prime’s membership numbers for the first time. What lessons can be learned about service offerings?

Brand Smart – Or Why Your Logo Should Be Built to Last

EPA Administrator Scott Pruitt reportedly thinks the seal looks like “a marijuana leaf.” This isn’t the first time the EPA’s iconography has irked politicians.Is your logo built to stand the test of time? (And change of leadership?)