How to Find Email Addresses: The Tools, Tips, & Tactics You Need
Need to know how to find email addresses in a pinch?
13 tools and hacks you need to find your recipient.
Sales Renewal’s insight:
Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person – perhaps at a trade show or other event – and you didn’t capture your prospect’s email, don’t give up!
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Here’s How to Create a Product Page That Converts
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
Sales Renewal’s insight:
Are your product pages optimized for selling? A nice read of how to create product pages that converts with straight forward tips that you can start implementing tomorrow.
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What We Can Learn From the Biggest Social Media Management Nightmares of 2017
Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue
Sales Renewal’s insight:
19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.
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Why It’s Essential to Track Your Content | Simply Measured
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social
Sales Renewal’s insight:
Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.
What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.
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3 Ways to Make Your Content Stand Out
How do you make your content stand out? By having a unique perspective. Here’s how to find your core difference compared to everyone else in your industry.
Sales Renewal’s insight:
USP (“unique selling proposition”), CDF (“content differentiation factor”), value prop, call it what you will… understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.
Nowhere is this more apparent than when developing a content marketing strategy, where you’re competing for attention with billions of pages of content.
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Maximize Your Local Listings Presence with Online Reviews
In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition.
Sales Renewal’s insight:
Yes, online reviews can help your business rise to the top in search results. Here’s why.
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Three Customer Feedback Myths That Deserve Busting
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions.
Sales Renewal’s insight:
Surveys are invaluable tools for making sure you’re meeting customer expectations. Learn why simplicity is probably the best route to go.
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Creating Magnetic Marketing Content With Surveys
One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys?
Sales Renewal’s insight:
One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a “top questions asked” series, and much more.
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How and Why – Creating Better Value Propositions
A simple exercise to help you find exactly what makes your services (or product) stand apart.
Sales Renewal’s insight:
Defining your value proposition – why buy from my business vs the competitor – can be a tall order.
A good value proposition:
- Is easy to understand.
- Communicates the results a customer will get from purchasing and using your products and/or services.
- States how it’s different or better than the competitor’s offer.
- Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
- Can be read and understood in about 5 seconds.
The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!
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PR and SEO-More Integrated than Ever: 4 Campaign Tips
PR and SEO are no longer two different entities-they go hand-in-hand.
Sales Renewal’s insight:
Bridging the divide… Removing silos between PR and SEO is the key to developing stronger integrated marketing plans.
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