#Mobilegeddon Guide for Engineering Marketers
Our look at the early results of Google’s mobile search algorithm update on ENGINEERING.com, our engineering news and media portal for engineers.
Sales Renewal’s insight:
#Mobilegddon may have an immediate impact on your business, or you may have some time.
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How Big Data Has Changed Sports
Big data is transforming sports by helping managers measure individual performance and the most effective game plans.
Sales Renewal’s insight:
If analytics is important enough that “97 percent of MLB teams and 80 percent of NBA teams employ analytics professionals” isn’t it time to consider its ability to improve your marketing performance too?
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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you…
Sales Renewal’s insight:
You know you have to focus on marketing to grow your business. But if you think you can do it yourself – along with everything else you need to do to run your business – think again.
This article describes five reasons why it just makes sense to hire someone to do your marketing, whether you’re a small business or a large corporation.
- You don’t know what you don’t know
- You can’t be objective
- There’s no “plug and play” formula
- Marketing requires a particular training and knowledge set
- DIY marketing won’t save you money in the long run.
Consider these points as you decide how to take the next step in marketing your business.
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Google Adds “Mobile Friendliness” to Its Search Criteria
“Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a months long warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine. As a result, websites that don’t meet Google’s criteria will tumble in its all-important rankings.”
Sales Renewal’s insight:
Is your website mobile friendly? Read our recent Growth Spurts blog post to find out.
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4 vital tips for building local links | Wordtracker Blog
Learn how to make the most of local opportunities in your next link building campaign.
Sales Renewal’s insight:
This article offers some really useful ideas for any business that is trying to build its local presence. From identifying local places to look for links and actually picking up the phone to ask them for that link to creating a calendar of local events that might offer good linking opportunities (whether you’re a paid sponsor or not), here are some hands-on tips to start improving your local SEO.
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Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
Metrics & ROI – Though marketers use metrics and analytics to prove and improve marketing’s value, the two are not the same. We explain each and offer a checklist to help you.
Sales Renewal’s insight:
MarketingProfs offers a good explanation about the difference between metrics and analytics. While both begin with data collection, metrics – no surprise – is used for measuring effectiveness and for accountability, whereas analytics takes the data and uses it for predictive outcomes, business insights and the like.
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The Gap Between Auto Dealers and Social Media
Carmakers embrace social media and spend millions of dollars on sophisticated marketing campaigns, but many dealers barely maintain a Facebook page.
Sales Renewal’s insight:
We truly sympathize! The big companies can afford a legion of social media savvy marketers but that’s a real challenge for most small to medium size businesses. Helping them is Sales Renewal’s raison d’être!
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Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy
Writing – Writing landing page copy that converts like crazy isn’t as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
Sales Renewal’s insight:
This article offers some good advice about how to craft a landing page using clear, succinct rule of thumb: make sure that every landing page element has only one job, from the headline to the subheads to the form.
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Why Content Curation + Content Creation Is A Winning Content Strategy
Some will tell you to curate content. Others to create it. But a winning content marketing strategy combines both content curation and creation. Here’s why.
Sales Renewal’s insight:
Sales Renewal recommends a content strategy that includes creating + curating. Want to learn what’s involved? Contact us today.
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18 must-know stats for modern email marketers
This illustrated guide helps you decide when, how and what to send your subscribers.
Sales Renewal’s insight:
Some takeaways from this pictorial guide:
- 51% of emails are opened on a mobile device
- 80% of readers only scan your emails
- 50% of adults check emails first thing in the morning
Continue reading for some more interesting email stats.
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