How to Create an Email Marketing Campaign That Gets Results
Is email marketing dead? Not if it’s done right! The key is doing your homework before you even start: identify the goals of the campaign, define your audience, determine how you will engage that audience, and build the best possible target list. Many businesses struggle with email marketing, but a well thought out plan often leads to success. Obviously, the email should look good, but more important are an effective subject line and engaging copy. The call-to-action should be prominent and unambiguous and spell out exactly what you want your audience to do. Whether it’s a one-time eblast or a longer-term lead nurturing campaign, make your emails timely, relevant, interesting and valuable, and your audience will begin to look forward to your next mailing!
Brand Strategies are Changing – 8 New Rules
This article posits that there has been a fundamental shift in the way brands are perceived and the value they provide. But why? Blame increased consumer skepticism, the “millennial mindset”, the importance of value over status, or the increasing power of community to provide help and insights, but whatever the cause, brands must understand what is changing so they can adapt. The author proposes some new guidelines brands should follow when shaping their strategies, communications and behaviors to face this new reality. While some may already be part of your brand strategy, others are worth calling out, specifically: a) be sure to find and communicate your brand’s meaning and purpose, b) participate in communities; they are critical to brand acceptance, and c) customer service can be a brand-defining attribute. Read the article for more fascinating insights.
Everyone Is Not Your Customer: That’s OK
Have you found your niche customer segment? Being able to find the “right” customer for your business is critical to your success and will help you focus on the right marketing mix. The first step is to create a buyer persona – a fictional ideal customer. Armed with this information, you can make informed decisions.
Differentiate Your B2B Copy With This One “Weird” Trick
This one “weird” trick in copywriting can help you distinguish your brand from your competitors. All businesses want to stand out and differentiate themselves to their prospects, so go ahead and be different, write copy so you’ll start to distinguish your brand.
What Is Influencer Marketing and How Can It Help My Business?
Influencer marketing is a very powerful strategy when done right! This article explains the do’s and don’ts of effective influencer marketing and describes its impressive potential; 92% on consumers have made a purchase after reading about a product on a blog they follow. Read on to see how you can incorporate influencer marketing into your marketing mix.
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Is your business part of the 91% of small businesses that plan on increasing their advertising spend in 2019? Not surprising, digital advertising is the channel which is expected to see the greatest increase in advertising spend. Read why small businesses are turning to digital advertising.
Six Tips for Getting the Most Out of Your Marketing Agency
As the author says right at the outset of the article (registration required): relationships are hard! But, after years of working closely with our clients towards their marketing and business success, we at Sales Renewal firmly believe they’re worth working at! And we’re pleased to say that these six tips are pretty much baked into each of our client relationships. Hiring an agency to develop, implement and then manage your custom marketing program does require a level of commitment and trust, but in the end, the effort put in by both client and agency can lead to measurable results.
The New Era of Marketing Strategy
Relying too heavily on data when trying to create authentic customer experiences seems to have back-fired for some companies whose recent actions have caused significant damage to the customer trust they had built up and all but taken for granted (think: Facebook.) Marketers should remember that customers are human beings, not just numbers on a spreadsheet or sequences in an algorithm. So how do marketers meet increasingly sophisticated customer experience expectations that tend to be based on data, when those same customers are using more ad blockers and other privacy protection tools? This article suggests that the innovative use of AI technologies and curation platforms may be part of the solution to data overload.
Cashing Out: 3 Tips for Valuing and Preparing Your Business for Sale
Sales Renewal has worked with a number of business owners looking to increase revenue in preparation for a sale and our advice is always the same: make sure to plan well in advance. Some of the most common valuation methods for selling your business, such as discounted cash-flow or a multiple of revenue or EBITDA, depend on a track-record of profitability in order to get the best possible price. Whether you’re looking forward to a relaxing retirement or jumping into the next big idea, don’t let your excitement cause you to leave money on the table. The Sales Renewal Marketing Investment Analysis: Exit Planning Edition will help you determine if your current marketing efforts are likely to meet your Exit Revenue Goal.
6 Secrets to Driving Leads Online that You Need to Know
Lead generation is one of those marketing terms that sounds easy, but many businesses still struggle to find the right combination of strategies and tactics to actually convert as many leads as they expect. Selecting the right lead magnet (sometimes known as click-bait) and actually telling your audience why it’s important to them is critical, as are strong Calls-to-Action and straightforward and easy to fill forms: the last thing you want is to lose a lead because they can’t be bothered to fill in all the information you’ve requested. Combine these with a targeted online advertising strategy and a strong SEO program, and you’re well on your way to effective lead generation.