To maximize the sale of your company, build business value
Owners do not plan early enough to sell their businesses and as a result, they try to sell before they have maximized the enterprise value of their companies. This situation leads to a lower purchase price from a buyer, or worse, no sale at all.
Sales Renewal’s insight:
Key business drivers are intricately tied to your sales and marketing strategies and, of course, performance. If you are planning to sell your business anytime before 2025 and do not have a robust and well-managed marketing strategy in place, it’s time to change that.
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8 Ways to Improve the ROI of Staff Meetings
Ray, our COO many years ago, used to start meetings with 10-15 minutes of chit-chat. While his intention was to promote socializing, the effect was late-arrivers, difficulty in focusing at the star…
Sales Renewal’s insight:
Well-planned, timely meetings are productive. Productive meetings develop good strategies and make sure the execution is on track and that leads to … positive sales results. Here’s to a productive week!
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5 Social Media Content Marketing Trends to Watch Heading Into 2018
Opinion: The trick to the future of social media content marketing is using modern approaches at being human.
Sales Renewal’s insight:
We’ve seen an increased focus on video in the manufacturing and services industries spurred – not surprisingly – by results produced by video marketing. For those segments in particular, we’re finding evergreen content is still far more valuable than ephemeral content. And as technology increasingly determines the quality of marketing programs, the need to invest in expertise to manage all content and marketing efforts continues to grow. How are you positioning your company to make the most of your opportunities in 2018? Let us know.
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What Will the Economy Do in 2017 and Beyond?
The U.S. economic outlook is expansion for 2017 and beyond. Here are the latest forecasts for interest rates, growth, job creation, and gas prices.
Sales Renewal’s insight:
We work with a variety of SMB in the manufacturing industry. As they’ve grown, they have increased their SEO efforts, too. In some cases, the goal has been to expand into new marketing; in others, to compete more directly with larger companies. In all cases, they’ve found focusing on manufacturing quality and productivity is critical – and outsourcing marketing saves them time they can spend on core business competencies. If your firm plans to capitalize on the positive climate for manufacturing in 2018, outsourcing marketing could be the spark that ignites your growth. Contact us to discuss the possibilities.
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Seamless Planning & Approvals | HeyOrca
Hey Orca creates a team-friendly social media calendar to visually render posts and allows agencies to share content plans with their clients – and there are other tools that do the same, with slight differences. In short, we’ve found no single Goldilocks solution. Different clients have different needs!
Sales Renewal’s insight:
It’s all about #communication!
Hey Orca’s team-friendly social media calendar tool works for some companies, and yet, every organization is different. We’ve found no single Goldilocks solution – that’s why we work with our clients to figure out what will best suit their process and meet their goals. If you’ve found a social media management tool that you think is the just-right-fit for your organization, we’d love to hear about it.
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Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups.
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Use Send Time Optimization
Use a couple different tests or our Send Time Optimization feature to find the best sending time to engage with your subscribers.
Sales Renewal’s insight:
Determining an ideal send time for email messages is not a trivial matter, but it’s only one piece of a much larger puzzle. Our advice: mind each piece, as they all matter, but don’t lose sight of the bigger picture. #MarketingPlan #SalesStrategy #FeedYourList
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Are You on Track to Hit Your Exit Revenue Goals?
Recorded January 11, 2017. Featuring Keith Loris, President and CEO of Sales Renewal and a BTA Partner. In this webinar, Jane Johnson and featured speake
Sales Renewal’s insight:
Focusing on sales and marketing ROI can help you set, and reach, your exit revenue goals.
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UX Meets MBA: What Happens When A Designer Goes To Business School – Smashing Magazine
As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills.
Sales Renewal’s insight:
At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client’s needs are recognized and integrated. Though this article focuses on a single designer’s experience, it makes a great case for how these different skillsets complement each other.
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Content Marketing: Your Guide to Creating Successful Campaigns
You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.
This document will help your team:
- Brainstorm campaign ideas that broadly resonate in your market
- Create customer-centric content that generates leads
- Use data to better focus on your customer’s needs
- Boost your traffic and conversions with advanced selling principles
Sales Renewal’s insight:
How to create successful campaigns that will boost your traffic and conversions
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