6 Hygienic Ways to Greet Someone
Did you know 80% of infections are spread by hand? Here's some alternative greetings to reduce the risk of spreading germs!
Source: www.initial.com
For all you heavy face-2-face networkers out there, here are 6 non-germ spreading ways to greet colleagues
Why Webinars Should be a Part of Your Marketing Strategy
Webinars are highly-effective tools at any stage of the buyer’s journey. Learn what kinds of webinar you can host and start connecting with your customers.
Source: www.smartinsights.com
Just like there are many types of businesses and customers, there are many types of webinar styles and formats. Webinars can either be live or recorded, can be educational and engaging or can be designed to promote a product or service. Each different style has a place to achieve your desired goal. Regardless of the format or style, webinars are a smart addition to your marketing mix.
Thought Leadership Marketing for the Subject Matter Expert
But what does it actually mean to be a thought leader? Is it in fact a good marketing strategy for the professional services firm? The answers to these questions, and more, are what we will cover in this post.
Source: hingemarketing.com
As a specific strategy within the broader discipline of content marketing, thought leadership not only showcases particular expertise, it demonstrates new thinking that influences the development of the broader field and is used successfully by many professional service providers. Whether you’re a resident expert, know to those within your firm as the “go-to” on a particular subject matter, or an aspiring national or international expert recognized beyond your firm and industry boundaries, it’s important to develop your thought leadership strategy. From identifying your target audience, to narrowly defining your area of expertise, deciding on content and gaining visibility for your ideas, there’s a lot more to thought leadership than simply writing articles. Read more on how to develop your strategy, how to improve your content, and how to increase visibility if you or your firm is looking to use thought leadership to grow your brand.
Marketing Plan vs. Marketing Strategy: What’s the Difference?
Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here's how to use them.
Source: stickybranding.com
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How to Make Direct Mail Work for Your Business
Using snail mail in a digital world may sound backward, but businesses regularly use direct mail. Here are some tips to help your business send mailers.
Source: www.businessnewsdaily.com
Direct mail still works for much of the world.
How to Develop a Financial Services Content Marketing Strategy – NewsCred
Here’s how to put together a successful financial services content marketing strategy that revolves around education, relationship-building, and trust.
Source: insights.newscred.com
Everyone wants a successful campaign.
Trends To Watch Out For In Influencer Marketing
In the smartphone era and with the dawn of social media, brands have slowly adapted themselves to this new medium, now opening themselves to the idea of working with ‘influencers’.
Source: www.entrepreneur.com
Influencer marketing is a big scam to watch out for.
SMB Marketing: A Comprehensive Guide for Solo Marketers
You’re a one-woman show, wearing multiple hats, running your own errands, and hopping in and out of meetings all day.Between crafting marketing emails and keeping up with social media ……
Source: coschedule.com
This could be the solution to a lot of work.
Marketers Are Taking Greater Ownership Over CX Initiatives: Survey
Until as recently as two years ago, customer experience, or CX, tended to fall under the purview of such diverse departments as IT, customer service, and operations but a new survey shows that that responsibility has made a clear shift into marketing departments.
Research company Gartner looked at four specific areas of CX — voice of customer, defining customer personas, customer journey mapping and user experience — and discovered that marketers are now more likely to take ownership in all four areas. In addition, 74% told researchers they expect CX investments to rise either slightly or significantly this year. That increase is evidence that CX initiatives are paying off and delivering measurable value and that companies are better able to connect the dots between positive customer experiences and increased revenue. Have you considered how you can improve your customers’ experience?
Busting the Myths That Keep Your Business From Reaching Millennial Customers
Millennials are often misunderstood from stereotypes that were developed quite a few years ago. They are no longer teens, but ar in their 20s and 30s and make up a large part of the workforce. Even though they’ve been around for a long time now, many businesses still aren’t sure how to reach them. It’s time to bust the myths and get to know the demographic. You may see that what you think is actually the opposite.