Sales Renewal’s insight:

Do you think he uses invisible ink on their direct mail pieces too?

Before your customers get to your Calls-to-Action (which we hope aren’t transparent!), make sure you’ve properly optimized your message to have maximum impact, as we discussed in Hone Your Marketing Message – Follow These Four Levels Of Communication

Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #BadExecutionBob and his colleagues #SmugMarketerSam, #HucksterHank, #GoodMarketerGrace, #GoodExecutionErica, and #TrustworthyTom.