Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing-not beating them over the head with hard-sell tactics.
Sales Renewal’s insight:
Do you have a different strategy for reaching prospects at different stages in the buying cycle? If not, here’s some information as to why it’s important.
This article makes some key points about top-of-the-funnel (or “V1”) prospects, including the most important fact about this group: they don’t even know they need your product or service. Therefore, the focus has to be on education…
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