We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 4 favorite posts this month:
On Analytics
What Google Analytics Can’t Tell You, and How to Get the Info You Need
We’re firm believers in using Google Analytics, but years ago we identified the problem with relying only on Google Analytics to inform our marketing decisions. (Read about our Call Tracking case study here.) Continue reading…
On Web Marketing
Online Reviews: 20 Ways to Handle Bad Reviews, Boost Your Reputation & Win New Customers
Online reviews – love ’em, and hate ’em.
According to BrightLocal’s 2016 Local Consumer Review Survey, most people (91%) regularly or occasionally read online reviews. What’s even more striking is that 84% of people said they trust online reviews as much as a personal recommendation. Online reviews have become the new word-of-mouth marketing.
An established Reviews program is critical for any business. From requesting reviews to addressing negative comments, having a clear strategy will help you get the most out of this powerful marketing tool. Read this article for some good advice, then contact Sales Renewal to help.
On Website Design
The 7 Elements of Graphic Design, and How to Apply Them
Sure, you can “design” a Facebook cover or social media image using one of the many tools available (Canva, PicMonkey, inDesign, Adobe…). And these tools all make “good design” seem easy.
But don’t be deceived. Be sure you consider “professional” design services where it really counts. Website, branding materials, and other places where you need to make a long-lasting impression. Read the article here.
On Email Marketing
B2B Marketers Say Email Delivers the Highest ROI Leads
Study after study confirm that email marketing continues to be a top lead generation channel. This holds especially true if you are a B2B company. See the results of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers.
Sales Renewal’s insight:
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 4 favorite posts this month.