In this month’s content roundup, we’ve focused on the many different ways businesses use customer feedback and reviews in their day-to-day marketing and business development. Reviews can be used to boost your online, local presence via SEO. Through reviews, your fans can help do your marketing for you. Survey feedback can be used as a source of ideas for your content marketing plan. Feedback can be used for product development and changes, and also to retain customers by making them feel valued, respected, listened to.
Here are 5 timely and relevant posts that look at getting the most from customer feedback and reviews.
Three Customer Feedback Myths That Deserve Busting, marketingprofs.com – Surveys are invaluable tools for making sure you’re meeting customer expectations. Learn why simplicity is probably the best route to go. Read the full article here.
Maximize Your Local Listings Presence with Online Reviews, yext.com – In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition. Read the full article here.
How User Reviews Can Drive Your Business – A The New York Times article looking at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and ratings to inform their purchase decisions. Read more about the study here.
Creating Magnetic Marketing Content with Surveys, surveygizmo.com – One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a “top questions asked” series, and much more. Read more here.
How Successful Companies Engage Customers During the New-Product Development Process, marketingprofs.com – From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development. Read more here.
Sales Renewal’s insight:
In this month’s content roundup, we’ve focused on the many different ways businesses use customer feedback and reviews in their day-to-day marketing and business development. Reviews can be used to boost your online, local presence via SEO. Through reviews, your fans can help do your marketing for you. Survey feedback can be used as a source of ideas for your content marketing plan. Feedback can be used for product development and changes, and also to retain customers by making them feel valued, respected, listened to.
Here are 5 timely and relevant posts that look at getting the most from customer feedback and reviews.