Financial advisors, lawyers, accountants, brokers and other professionals where trust and the personal relationship & chemistry between provider and client are critical to closing new business, often struggle with developing and executing effective marketing strategies.  Many advisors, for example, are uncomfortable promoting themselves, focus too much on networking and have difficulty differentiating themselves, especially if they’re in a heavily regulated industry.
This presentation discusses these professional services marketing challenges and reviews a number of powerful strategies & tactics that can cost effectively overcome them.

The Marketing Essentials Every Business Needs to Grow Their Sales

No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
This seminar cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together into an integrated whole. Smaller firms might find these marketing essentials sufficient for their business, while larger firms will be able to use these essentials as a solid foundation upon which to build (or as a checklist to see if they’ve missed something essential).
 
Sponsored by: 

The Marketing Essentials Every Business Needs to Grow Their Sales

No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
This seminar cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together into an integrated whole. Smaller firms might find these marketing essentials sufficient for their business, while larger firms will be able to use these essentials as a solid foundation upon which to build (or as a checklist to see if they’ve missed something essential).
Sponsored by:  

You understand the power of continuous improvement for manufacturing, so why aren’t you doing the same with marketing?

Over the last decade, Marketing has been dramatically changed by the Web, Social Media, Smartphones, Apps and Big Data. Because most marketing problems today are multi-disciplinary, gone are the days where hiring an English major or a single tactic Agency (such as an ad agency, website developer, PR agency, SEO firm, tradeshow consultant, …) is sufficient.
Furthermore, thanks to the increasing importance of data and analytics, Marketing is now benefiting from something that’s been helping Manufacturers for decades: continuous improvement.
Unfortunately, many manufacturers have not adapted well to these changes so are generating far fewer leads and sales with their marketing dollars than they should be.
This seminar explains the power and cost effectiveness of a continuously improved, integrated marketing program, and teaches participants how such a program can overcome the challenges manufacturers have with Marketing.
While this is a stand-alone seminar, participants will benefit from attending the related 10/20/16 seminar as it will expand upon the real-world examples of continuously improved, integrated marketing presented in this seminar.
Sponsored by:

A Multi-Channel Approach to Leveraging Your Marketing Assets for a Better Marketing ROI

In today’s complicated marketing environment, businesses must rely on many different marketing strategies and tactics to generate sales and qualified leads. Two keys to marketing success: finding the best components for your business (social media, content marketing, SEO, advertising, PR, email marketing, in-person marketing, etc.) and then maximizing your investment with an integrated, multi-channel approach.
This seminar reviews the power behind continuously improved, integrated marketing, and then demonstrates this approach using real-world examples of our “create once, use multiple times” program. Participants will learn how to make an actionable plan for implementing these marketing programs.
While this is a stand-alone seminar, participants will benefit from also attending the related 10/6/16 seminar as it presents the conceptual framework for the marketing examples presented in this seminar.
Sponsored by: 
 

How to know if you’re likely to hit your number and learn how Agile, Integrated Marketing can help

Most business owners have a sales price in mind when they contemplate selling their business. Because businesses are typically valued at a multiple of revenue (or revenue derivatives such as EBITDA) this sale price goal directly corresponds to an annual revenue goal at exit.
This seminar is for those who are considering selling their business in 2-7 years and would like to increase the odds that their business will meet their exiting revenue goal.
It will present a:

• Business case that marketing-driven growth before exit delivers a powerful ROI.
• Framework to determine if your current marketing effort is likely to deliver the revenue you are counting upon.
• Explanation of Agile, Integrated Marketing and a roadmap of its revenue enhancing, marketing to-dos.

 
Sponsored by: