We recently came across an article that really boils “content marketing” – all that goes in to blogging and social media posting – down to its essentials. It was so nice, simple and clearly put, that we wanted to share it with Growth Spurts readers.
To summarize, 6 Mistakes to Avoid in Content Marketing outlines the mistakes to avoid to get better results from your content marketing. In a nutshell, these mistakes are:
- Too Many Hashtags and Keywords – write with one or two main keywords in mind
- Too Wordy and Unfocused – stick to one topic, keep the paragraphs short and guide the reader
- Too Full of Jargon or Unfamiliar Words – make sure you know who your audience is and their level of understanding
- Too Self-Serving – inform and educate vs. sell
- Too Short on Visuals – use images and graphics to help tell your story
- Too Long on Promises, Too Short on Delivery – stay away from hyperbole
We encourage you to read the full article – and we promise that it is focused, clear, informative and to the point. Robert Moskowitz practiced what he preached.
Sales Renewal’s insight:
We recently came across an article that really boils “content marketing” – all that goes in to blogging and social media posting – down to its essentials. It was so nice, simple and clearly put, that we wanted to share it with Growth Spurts readers.