Web Sites – Popups were once the bane of the Web; today, they are an excellent way to capture visitors’ attention and improve conversion rates. But they need to be done properly.
Sales Renewal’s insight:
Popups – if you are still from the school of “pop ups on my website? never!,” it may be time to rethink your position.
We admit, they used to annoy us so much that we would never recommend them to a client. But today, when it comes to growing mailing lists, Sales Renewal has evolved to a new best practice for e-commerce clients and any service client with an active content marketing program. So rather than counting on visitors noticing a “join our list” link somewhere on a page, we proactively pop up a dialog asking if they want to join. And subscriptions have skyrocketed.
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